You’d think by now technology would have replaced a classic medium like Print Yellow Pages with a faster, cheaper, bigger bang way to reach customers; but that is simply not the reality in today’s marketplace.
It’s amazing how Yellow Pages repeatedly put customers in touch with your business!
• 230 millionconsumers use the Yellow Pages each year
• 12.4 billion annual references
• 11 billionpurchases
• 54% of Yellow Page users are new customers
• Average ROI of 4 to 1
If any group was going to text around Yellow Pages it would be Generation Y – right?
Not even close.
Consumers will surprise you.
Would you have guessed 76% of 18-29 yr old females used Print Yellow Pages in 2009?