• In top headings such as Insurance over 94% of references result in a purchase.
  • 87% of the U.S. population uses the Yellow Pages.
  • 61% of consumers turn to print directories first when shopping for local products and services.
  • ROI averages are as high as 15 to 1.

2007 KNISRI Industry Usage Study, Kelsey Group 2007

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Directory advertising continues to lead as an effective medium.

Yellow Pages is the #1 medium that consumers use when making a purchase decision and puts buyers in touch with sellers.

Print Yellow Pages