Internet Yellow Pages provide:

  • 3.8 billion annual searches
  • 26% projected annual growth
  • 51% of local on-line searchers use IYPs
  • IYP consumers spend 17% more than search engine shoppers.
  • Average ROI - 11:1

There is only a 6% overlap between print and IYP users — advertisers need to be in both media. IYPs are the cost-effective way to reach on-line shoppers

Kelsey Group 2007, comScore 2007, CRM Associates 2007

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Recently one of your fellow AAA Clubs received over 66,000 annual impressions in one metro area alone, cost per impression was only 20¢.

Internet Yellow Pages